Lead for Good is a dynamic 501(c)(3) nonprofit organization headquartered in Phoenix, Arizona. Through our strong network of trainers, facilitators, mentors and coaches we offer outstanding programs and services specifically designed for leaders in the social sector.

Individuals who participate in our offerings learn, grow and exponentially expand their leadership capacity. They become better, more impactful leaders who are clear on their roles and better equipped to communicate, collaborate, delegate and sustain their organizations.

According to Daring to Lead 2011, A National Study of Nonprofit Executive Leadership, a joint project of Compass Point Nonprofit Services and the Meyer Foundation, three approaches stand out as best practices for leadership development in the nonprofit sector. Eighty-two percent of those nonprofit leaders surveyed indicated both executive coaching and participating in a peer network are effective methods of leadership development. In addition, 81% said leadership development programs are effective. These top three approaches are all combined for a powerful multi-layered developmental program through Lead for Good. Regular, one-on-one executive coaching, peer networking and collaboration, mentoring, and leadership learning are fully integrated into our Executive Director Institute (EDI).

Video: What’s Unique About Lead for Good?


Our Vision

Every nonprofit organization thrives with great leadership.

Our Mission

Lead for Good helps individuals become great leaders who are fully equipped to drive positive outcomes and sustain the missions of their nonprofit organizations. We develop effective nonprofit leaders through learning opportunities, peer-networking, mentoring, and coaching.

Our Team

CDR_02202014_2325Jeri Royce, Interim Executive Director, is an accomplished dynamic leader with a distinguished career leading operational, business development, program development/management and human resource functions. With over 25 years of experience in local and national nonprofit and small business organizations, Jeri has a successful track record of building and leading strong partnerships and highly successful teams.

While serving as a senior executive at Points of Light Foundation in Washington, DC, Jeri led the  Knowledge Leadership & Model Programs Department, which involved supervising and coaching a staff of 20, managing grants and fundraising efforts and overseeing all programs. She was responsible for leading the national conference partnership with the Corporation for National Service which administered a multi-million dollar pass-through grant to the Foundation from the Federal Government. Jeri also served on a senior leadership team tasked with overseeing the Foundation’s operations, fiscal health and program development.  While serving as Director of Programs & Conferences at the American Symphony Orchestra League, Jeri had extensive experience using her influence to lead member leadership boards, staff and volunteers.

Since relocating to Arizona, Jeri has continued her service in the nonprofit and business sectors following her passion for community outreach, partnership building, education, training and leadership development. Having founded her own consulting firm, 3P-Leadership, Jeri specializes in leadership developing for nonprofit and businesses offering training programs, team-building, individual/group coaching services and Interim Executive Director Services. In addition to other clients, Jeri is currently serving as Interim Executive Director of Lead for Good.

Jeri attended the National Service Leadership Institute and is a Certified John C. Maxwell Coach, Teacher and Speaker. She currently serves as Associate Faculty for the ASU Lodestar Center for Philanthropy and Nonprofit Innovation teaching High Impact Leadership online and in person and participates in St. Lukes Health Initiative Community of Practice. Jeri is currently enrolled in Adler International Learning Coaching Certification and has complete The Foundations of Professional Coaching.

Coaches and Facilitators

Karen Headshot 3Karen Ramsey, ACC, SPHR is the Founder of Lead for Good, a 501(c)(3) organization dedicated to helping individuals become great nonprofit leaders. A credentialed coach and senior professional in human resources, Karen has over 20 years of leadership experience which includes serving as VP of human resources for a Fortune 500 company, successfully running her own company, and chairing 16 boards of directors for various nonprofit organizations.  In addition to expertise in leadership development, Karen also has extensive experience working with organizations on strategic planning and board development.

Karen holds a B.A. in economics from the College of William and Mary and an M.S. in communications from Virginia Commonwealth University.

Laura Atwood,Laura Atwood profile pic PCC, BCC  is a professional certified coach and is also President of Adler Learning-USA in Phoenix, Arizona, offering Adler International Learning’s ICF (International Coach Federation) Accredited Coach Training Program. Laura is on the coaching certification faculty at Adler, and also teaches a coach approach to leadership in Adler’s “Positive Change: Leader as Coach” program.

Laura’s nonprofit experience includes positions with Junior Achievement of Arizona (Senior Education Manager) and Business Volunteers for the Arts (Program Manager). Prior social sector work also includes positions such as Chair of the Lay Ministries Board at St. Barnabas on the Desert Episcopal Church; Assistant Director of Youth Education at St. Barnabas; and President of the Board of Paradise Valley Parent Education. Additional nonprofit board leadership includes President (and other board positions) for ICF-Phoenix, and for ACTO (Association of Coach Training Organizations), the global organization of coach training companies, which facilitates collaboration, research and advocacy for the highest standards in coach development.

Laura is an active global leader in the coaching profession. She has championed professionalism in coaching as Co-Chair of the Regulatory Committee of ICF and as a facilitator in ICF’s Ethical Conduct Review process. Laura served as a convener of the first invitational global summit on coach development and certification in July 2012. She also serves on the ACTO Task Force on Cultural Awareness, Power & Privilege.

Debra Exner, PCC, CPCC, is a speaker, workshop leader and professional certified coach. She brings over 20 years of experience in collaborating with colleagues and clients to maximize effectiveness and increase creativity. Her inviting and energizing style opens people’s minds to new learning and the development of new skills. Debra’s expertise spans all facets of leadership development and communications and she is known for her strong facilitation and group coaching skills in her work at any level within an organization. She provides customized approaches to group process as well as training programs and is sought for her skill in design and delivery.

Debra’s demonstrated capacity to assess individuals, groups and systems, has enabled her to create successful results in non-profits, small businesses and Fortune 100 and 500 companies.

A seasoned leader in her own right, Debra is President-Elect of the National Speakers Association-Arizona and is Past-President of the International Coach Federation Phoenix chapter.  She has held senior leadership positions in other professional, business, arts and community organizations.


Our Board of Directors

Interim Executive Director: Jeri Royce
602-321-7044  Jeri@LeadForGood.org

Chairperson:  Joanna Kale
The Strategic Artisan

Treasurer: Jason Bernstein
CPA, McGladrey LLP

Member: Karen Ramsey
Founder, Lead for Good

Member: Ralph Aufheimer
Business Advisor and Executive Coach

Member: Jeff Zetino
AZ Comprehensive Cancer Control Program Director, Dept. of Health Services

Our History

In 2002, Karen Ramsey began working with the Phoenix nonprofit community as a coach and consultant. With a background in human resources, Karen quickly realized that many nonprofit leaders did not have the same opportunities to expand their leadership skills as there were in the for-profit sector. This was especially true at the CEO/executive director level. Money was tight for professional development and training, and even if the nonprofit community wanted to invest in their leaders, there were no local resources available.

After spending a couple of years crafting a plan, Karen approached a number of potential partners to launch a Nonprofit Leadership Academy. In 2007, the Organization of Nonprofit Executives (ONE) made the commitment to partner with Karen to provide coaching, mentoring and learning opportunities for its members – all of whom are chief executive officers of nonprofit organizations.

Launched in 2008, with funding from corporate donors, the program has been extremely popular and well received. Its success inspired Karen to bring the concept to the rest of the country, and in January 2010, Lead for Good received its 501(c)(3) designation.